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Owner | REALTOR®
Brad McCallum
I don't know that anyone at 10 years old says, "I want to be a Realtor!" Truth be told, I thought all Realtors got paid too much, did too little, and that they are all the same. I had even sold a few of my homes with the supposed 'top producers' and 'luxury agents' and ultimately those experiences felt really lacking value. I knew if I was going to be successful as an agent, I'd have to figure out a way to do things differently.
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I wanted to build a business on offering more VALUE to the clients I worked with.
Sounds cliché, I know, but it was for selfish reasons. I figured if we could take the ego-centric, all for show, flashy, arrogant, agent-first marketing message, and FLIP it on its head, where the focus was on marketing our clients homes, that maybe we could actually ATTRACT clients to us.
Taking this approach, I've quickly experienced a success in this industry I've never thought possible.
Voted #3 in North America for our listing videos, speaking at international conferences, coaching and mentoring 100+ million dollar teams, ALL while selling 50+ homes during a global pandemic.
The best part?
I get to include my wife of 20 years, and my two children, Lochlan and Avalon, often in our marketing. We get to create videos, and memories for our family, and our clients families that we will cherish forever. We get to create, expose, market, and generate excitement for our homes we sell. More than all of this, it's MADE the difference for many of our clients in the tough Calgary Market.
Our approach is simple—put our clients first.
I've been able to take my 15 years of design and renovation experience to help investors, builders and buyers see potential and profits in homes others have overlooked. It's exciting to be able to use this knowledge to help people, especially during these uncertain times, make smart investment decisions.
Our approach is simple—put our clients first. Focus on marketing their homes FIRST, not ourselves. It's paid off for our clients, and for us. We call it 'attraction marketing', where we try to put out such a high quality service that people call us, instead of the typical cold-calling door-knocking info-trapping methods of the RE industry. As we've built this personal brand, we're finding a tribe of agents and clients and fans that align with who we are. Excited to see where this year will take us, and who we'll go there with!
Clayton Rudney
Choosing Brad McCallum as our realtor was easy. When we asked him to prepare an evaluation for our home it came in much higher than we were expecting. I was worried that he was maybe just telling us what we wanted to hear, but then he showed us the market data, what the current trends were, and how we could take advantage of timing in a hot market to make sure we could capitalize on the full value. We sold our home, first day for 99.2% of ask. We were blown away. He professionally handled the transaction, informed and updated us along the way, and we were so thrilled with the outcome.
Sandra Borowski
We couldn't have asked for a better realtor. Brad helped us through our first-time home buying experience by answering our endless list of questions in terms we could understand, he gave us invaluable advice, inspired us to go for what we want and most importantly he got us the keys to our very first dream home (which we absolutely love btw). Brad is amazing to work with. He takes a very genuine and dedicated approach to his work to make sure that his clients are completely happy.
Glenn Dejong
We needed an agent that would actually SELL our home, not just list it. Brad knows how to sell and market your home. His efforts go unmatched in actually marketing your home he even made an awesome video of our home. Not many realtors can sell your home in just a few days over the Christmas holidays, especially in this market. He also helped us understand our options, and the process, and helped us pick a strategy that would get the deal done.
Srinivas Pabbaraju
I've come across Brad's name when I was searching online for a realtor to sell our rental property. When we first met him, we were quite impressed with his work ethic, genuine interest in getting to know our wants and needs and so we hired him for the job. Brad and his team made it effortless for us in selling our home at a time when Calgary market was really tough for property owners. I've since referred him to our close friends and will continue to do so.
Susan Tiffin
Brad McCallum is ENERGY bringing it to everything he does! From the introductory meeting, video production of our home, to the final sale, Brad was enthusiastic, informative, and exciting to work with. His understanding of the housing markets, future economic markets, and potential of our home allowed us to list, showcase and sell our home at a price we never thought possible selling in one weekend! His video production was amazing the best I have ever seen. I am honoured, inspired and so grateful Brad and his team of professionals worked with us to sell our home.
Susan Sage
When it came time for us to consider listing agents for our unique property, we knew we wanted an agent who had their finger on the pulse of Calgary's real estate market. Brad was referred to us from a family member and after watching all of his YouTube videos we knew he provided the right amount of knowledge, energy and tenacity that would get our house sold. Brad is raising the bar and setting the trends in todays residential real estate markets. His ability to create a first class home video, present it on social media and connect with buyers from all around the world is unparalleled.
We'd be honoured to help you achieve your Calgary real estate goals
